Destinations compete for the attention of would-be travelers everywhere: on billboards, in newspaper supplements, via online advertisements ― even in cinema.
In the world of travel industry product placement, few boons are better than having a movie shot on location. And no country knows this better than New Zealand, where the huge success of the Lord of the Rings franchise helped turn the country into one of the world's most sought after travel destinations.
According to a survey taken after all three movies had been released, 6% of New Zealand visitors said the franchise was one of their main reasons for visiting the country. After the first film of The Hobbit trilogy was released in 2012, the New Zealand tourist board rebranded the entire country as "Middle-earth". From January to September 2013, international visitor numbers were up nearly 10% ― with 8.3% of international visitors overall citing The Hobbit as their draw. (That means The Hobbit's influence was about the same as "getting a good deal on flights", which was the reason another 8.8% of foreign visitors gave).
1. According to the text, what's the best way to attract would-be tourists?
A. Having a movie shot on location.
B. To make online advertisements.
C. To advertise the attraction in newspapers.
D. Put advertisements on billboards.
2. What doesn't the text refer to ?
A. Factors that may influence the number of international visitors.
B. The increased rate of international visitors to New Zealand.
C. The time when the first film of The Hobbit trilogy released.
D. Beautiful sceneries of New Zealand showed in the Lord of the Rings.
3. What is the main topic of the text?
A. The situations of tourism in New Zealand.
B. The influence of movie on tourism.
C. The reason why New Zealand becomes one of the world's most popular destinations.
D. The factors that influence tourism.